Paolo Turati – DXS: the metric for Digital Experience
Title: DXS: the metric for Digital Experience
Summary: While traditional web analytics tools analyse customer experience on websites by tracking metrics such as visited pages or time spent on website, at Decibel we aggregate those simple metrics (plus others) to surface specific behaviours within the user activity. On top of these behaviours we then built more advanced features which describe the Customer Experience at a global level, which are then summarised by the DXS (Digital Experience Score).
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